Holbrook Digital Consultancy is led by Camilla Nightingale, a strategic and operational digital consultant with over 20 years of experience gained from international retailers Tiffany & Co., Smythson and Monica Vinader. Her specialist experience in e-Commerce, Digital Marketing and CRM allows her to work with her clients to deliver profitability and operational excellence across their digital presence.
With success in developing e-Commerce and Digital Marketing opportunities, she has gained significant insight and skill in optimising platforms and user journeys, improving performance and conversion and producing engaging content to drive sales. Matched with growing reach and awareness by driving traffic from multiple sources across SEM, display, affiliates, email, retargeting and social media, Camilla has delivered highly successful and profitable digital solutions.
CRM development has also played an important role in Camilla's experience. From creating a single customer view and segmentation programmes to delivering aligned outreach strategies across print and digital media, Camilla has developed highly successful retention and engagement programmes, increasing database value, reducing churn and delivering effective, profitable campaigns.
Other projects have included shaping and delivering e-Commerce support areas such as contact centres, distribution and logistics solutions including the installation and optimisation of IT systems, organisational restructuring and staff training, change management, vendor selection and cross functional project leadership.